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Blog
Welcome to our blog, "A Word From the Marketing Mavens!" We're glad you are here, and we hope that the resources we provide will be helpful to you as a marketer or small business owner. We strive to make our content relevant, down-to-earth, and straightforward. Check it out!


The Power of Special Events: Building Employee Loyalty the Fun Way
Special events for employees are an investment in your team’s well-being, growth, and overall vibe. Here's why!
Logan Welcher
Mar 14

Setting Goals for the Year Ahead: A Fresh Start for Your Business
Whether you're planning a website refresh, growing your social media presence, or streamlining your operations, goal setting is essential.
Logan Welcher
Dec 30, 2024

Why Great Leaders Take Humor Seriously
Research suggests that those who incorporate humor in their leadership style not only motivate their teams better but also foster stronger c
Stephanie Todd
May 20, 2024


Best Gadgets to Invest in for a Career in Graphic Design
Whether you're a seasoned professional or just starting in the field, investing in the right tools can significantly enhance productivity.
Melissa DeLeon
Apr 17, 2024

Sales and Marketing Are Not the Same
Sales and marketing are commonly misused as interchangeable terms. While they can seem similar, they are more like complementary...
Rachel Mawhirter
Apr 26, 2023


5 Ways to Overcome Creative Block
As a creative person, staying in the zone is tough. Whether you are a writer, an artist, or video editor, trying to come up with great...
Kaycee Vosberg
Jan 10, 2023


Why You Should Be Asking For Complaints
Remember when Domino’s took all the bad things people were saying about their pizza and turned it into an advertising campaign? They knew...
Natalie Klima
Feb 18, 2022


How to Make a Marketing Plan
For business of all sizes, but especially small businesses, it can be difficult to make (and stick to) a solid marketing plan. So our...
Rachel Mawhirter
Aug 31, 2021


Shortcuts to Getting a YES from Your Customers
Most brand builders realize that your brand is so much more than just your logo and your advertising. It’s everything from the way you...
Rachel Mawhirter
Aug 31, 2021


No More Corporate Jargon - Make a Bold Claim
Instead of using generic terms to appeal to the masses, the goal should be to stand out through unique positioning.
Rachel Mawhirter
Aug 31, 2021
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